Sunday, July 17, 2011

Bursting the Bubble, Knocking Down Silos, and Other Metaphors We Live By

A while ago I came across this provocative interview with Peter Thiel, co-founder of PayPal, who's so adamant that school no longer teaches us what we need to know to succeed in the "real world," that he gives money to schools' best and brightest to leave school and start a business. Such a move implies that colleges aren't teaching students what they need to learn in order to succeed "out there."

I consider this now well-trodden metaphor of the "bubble." The dotcom bubble burst a while ago. The housing bubble just recently burst. When thinking about this metaphor, a few aspects of a bubble come to mind. First, a bubble obviously isn't sustainable. It floats in the air without the ability to avoid something that might break it. The thin membrane filled with air is bound to either land then burst, or pop in midair. But watching a bubble can be mesmerizing and peaceful, a seemingly undisturbed journey that ends suddenly (if one can't see what pops up in the bubble's path). The bubble can't last forever.

Have we, as Thiel argues, become so mesmerized with the seemingly undisturbed "journey" of higher education? Hardly. Some of us have gotten pretty good at spotting things in our way and have begun to adapt.

In the midst of considering this, I came across this news story regarding an open letter from the University of Texas-Austin Student Body President, Natalie Butler. She accompanied some UT regents on a trip to Arizona State University, my alma mater, about which I've written before. The trip was apparently an effort to learn how to increase UT's online learning program. The letter, however, warns the regents about becoming like ASU, who practices a "use-inspired" research, rather than the "intellectually-inspired" research practiced at UT-Austin.

While I admire this Tempe native's dedication to rigorous study, I take umbrage with this dichotomy of use-inspired versus intellectually-inspired research. All communication research should solve problems. Period. Granted, to some people, some of the problems we're tackling in higher education and communication research may seem needlessly esoteric or theoretical. That's to be expected. But whether we're building on theory or out in the streets with protesters, we're solving problems. Unfortunately, we often think of certain types of problems as being the domain of a particular discipline. We've built these silos around ourselves and claim ownership over problems, issues, approaches, etc. I think part of what Ms. Butler is witnessing is a move away from these silos.

ASU President Michael Crow's move what toward he calls a "New American University" has been accompanied by, at times, seismic shifts in the symbolic identities scholars craft for themselves. This includes changing the names of departments whose presence on the university campus has been a mainstay for perhaps as long as higher education has existed in its current, more-or-less, publicly accessible form. For example, ASU no longer has an Anthropology department (or school); instead it has a School of Human Evolution and Social Change. No longer is there a Political Science department; there is, however, a School of Politics and Global Studies.

For all the flak ASU President Michael Crow has gotten, I appreciate his move toward issue- or problem-oriented research. I also understand and appreciate the resistance toward such a move. For those unfamiliar with academia, talk of solving "real-world" problems often includes applying for grants--external funding from philanthropic, private and public not-for-profit agencies.

What's wrong with that? Getting money for your research is a good thing, you might say. Yes, but. The "but" is that often these granting institutions and the grant application evaluators expect reports that quantify results. Many in the communication discipline don't use a quantitative approach to gathering and analyzing data. This leaves some of us forced to employ methodologies we're either not familiar with or disagree with on an epistemological level. Sure, this thinking might be akin to the silo metaphor I invoked earlier, but I can empathize with these folks. The communication field is broad and deep, and those more humanistic researchers who qualitatively analyze texts of all kinds may not identify a place for them in this "problem-solving" approach.

Some have managed to cross this divide in interesting and uncompromising ways. I've been taught well by these folks and strive to incorporate it into my own research. Selling out? Compromising? Tacitly accepting the devaluing of humanities and reifying the place of the almighty dollar in academic research? I suppose some might say that's where this line of thinking leads. But I prefer to view it optimistically as an opportunity to begin chipping away at these calcified silo walls.